Hey, I’m Michael Culp, a business Master’s student, and today, I’m going to give you 6 tips to generate leads for your business.
A lead is a prospect who interacted with your business and indicated some interest by giving you an email, a phone number, sign up for a free trial, etc. Your leads are the lifeblood of your business and it is what will help you generate sales and increase revenue.
Trying to find leads manually can be a huge pain for a business owner, so instead of you trying to find leads manually, I’m going to teach you how to help leads find you.
Keep reading to learn how to get more leads to your business!
The first step to generating leads is to create a lead magnet. A lead magnet is also known as an “ethical bribe” and it is simply a free offer that you give in exchange for the user’s email address. It can be a free guide, an ebook, a cheat sheet, a quiz, a checklist, etc.
Getting people’s information is gold because it will allow you to get in touch with those who already interacted with your business.
The goal is to make a lead magnet that is so good that you’ll leave your prospect wanting more, and looking forward to hearing from you again. Providing high-quality information will help you establish yourself as an authority in your field.
There are two things to keep in mind when you’re building your lead magnet. First, your lead magnet must help your prospect solve a problem, it must deliver a result of some kind.
Then, you need to create an appealing title. The title is what will make your prospect decide if they will give you their email or not. A great tip is to highlight the benefits and the end results of your offer.
To capture your prospect’s email address and send them your lead magnet, you’ll need email marketing software. There’re a lot of great options on the market such as GetResponse, ConvertKit, Mailchimp, and a lot more.
The next step is to put your lead magnet in front of your prospect. If you don’t promote it, they will not find it.
Advertising is a great way of promotion because the results are so fast. You can build a lead magnet in the morning, put up an ad in the afternoon, and wake up with hundreds of new leads the next day.
With social media advertising, you can target a demographic of people who are most likely to be your audience, and therefore, be interested in your lead magnet. You need to think about who your audience is. Their gender, their age, their hobbies, their interests…
You can even run Pay per click campaigns, like on Google and Bing, for people searching for words related to your business. If you’re looking for local leads it’s also possible to advertise only where your audience is located.
Advertising is great, but it costs money. This can be a limiting factor for some people. The cool thing about SEO is that you can reach a lot of potential clients for free.
SEO stands for search engine optimization, and it’s the process of optimizing your website to make it more appealing to search engines. In this way, your website will appear when people search for queries related to your business.
The first step is to do some Keyword research. Your goal should be to build a list of target keywords that has medium to high search volume, and low to medium competition. To find these metrics you can use some Keyword tools. There are a lot of great options on the market.
After you build your list, you need to start writing high-quality content targeting the keywords. To make sure that you get the most out of your article, insert the target keywords in the URL, the page title, and the first sentence of the post.
Then you need to build your website authority. You do this by getting backlinks to high-quality websites. A great strategy for that is guest posting, which I’ll explain in the next tip.
A guest post is when you write an article for a blog, and in exchange, they give you a backlink to your website. Guest posting is important because it improves your website’s domain authority, which will make you rank high in search engines.
Improving your domain authority is the main benefit of guest posting, but it’s not the only one. Guest posting allows you to get in front of the other blogs’ audience. Just imagine, if the blog you’re writing for gets 50,000 visitors per month, you’re getting a lot of exposure, and this can drive a lot of free traffic to your business as well.
The truth is that most businesses don’t get many referrals, because they consider referrals like an “accidental tip” for doing a good job. This is a terrible mistake. If you want referrals, you must design a process that generates referrals.
Referral is a very powerful strategy. If you think for a moment, you’ll come to the conclusion that the most likely person to know someone who needs your product or service is your current customer.
You must prime your customer to give you referrals from Day one. A good tip to get more referrals is giving incentives to your customer, such as. Offering them a discount on the next purchase, offering some kind of service for free, the options are many if you’re creative.
Partnering with others can give you a lot of leverage. There are many businesses that sell similar and complementary offers to yours, who already have found YOUR customer.
If you partner with these businesses you can get access to their customers as well. A great way to get them to promote your offers is by giving them incentives, such as commissions when they make sales for you. This is a win-win relationship.
Leads are the lifeblood of your business, and if you fail to generate quality leads, it will not take long for you to get out of business. Lucky, today you learned 6 tips for generating high-quality leads. To recap:
- Create a lead magnet
- Use Advertising to promote your lead magnet
- Take advantage of SEO
- Guest Post on Popular blogs
- Make Referrals Part of Your Business
- Partnering with Others
Michael Culp is a Business Master’s Student and founder at Ambition Yard. He is a business enthusiast and on his site, he teaches the best ways to make money online.